#Diligent boards vs boardeffect plus
5+ years of B2B product marketing experience in technology or professional services companies are a plus.Communicates GTM strategy to the MDO campaign manager to develop parent campaigns and resources across MDO.Communicates the GTM plan to the MDO Field Marketing Managers and supports resources needed for campaign activation.Partners with the CoE Enablement team to develop industry sales plays for each solution.
Work closely with the CoE Content Strategist to identify external marketing assets such as blogs, white papers, e-books, and infographics to support GTM initiatives.This includes creating the messaging & positioning by user/buyer persona, developing the sales playbook and supporting materials including pitch deck and product collateral Assist with creation of toolkits for marketing, sales and CS for all product releases & launches ensuring they are equipped to sell the solution.Implement a win/loss analysis program for all brands and report out to the business monthly on the findings and recommendations.Partner with regional sales leaders and teams to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools.Work closely with the Product and tech teams to create the vision for all products and influence the product roadmap.Be the central point of contact for all competitive information including tracking market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement.Partner with product management to establish and manage user committees/steering committees.Create, implement and drive product marketing strategy for Diligent’s governance solutions for the Mission Driven Organizations business unit, including BoardEffect (nonprofit/healthcare/community banking) and Community (public sector/SLED).The role will work closely with the Product organization to shape our strategy and assist with positioning for marketing campaigns across a variety of channels both internally and externally, and will work closely with the Sales organization to incorporate feedback from the sales process into ongoing messaging, and resource and strategy development. The PMM role works within defined global regions and verticals, specifically responsible for strategy, positioning and messaging for our Governance solutions within the Public Sector (State/Local Government and Education (FED/SLED), charity/nonprofit, community healthcare and community banking markets. The Product Marketing Manager position is a great opportunity to lead and own Go to Market strategy, within a diverse global team as part of the Mission Driven Organization (MDO) Business Unit (BU).
The MDO organization includes Sales, Marketing, and Customer Success departments, and works closely with the central marketing Center of Excellence teams (Brand, Digital, Social, Content, Marketing Operations, and Events) to execute campaigns across defined geographies and sectors. The Mission-Driven Organizations (MDO) Business Unit (BU) is a business unit within Diligent that provides and supports Governance, Risk & Compliance (GRC) solutions tailored for the needs of mission-focused organizations such as public sector (federal, state & local government, education), nonprofit/charity, community healthcare and community banking verticals in the North America, Europe/Middle East/Africa, Australia/New Zealand and Latin Americas markets.
#Diligent boards vs boardeffect software
Our software enables holistic and informed conversations about GRC and ESG to ensure CEOs, CFOs and the board have an integrated view of audit, risk, information security, ethics and compliance from across the organization.Ībout the Mission-Driven Organizations (MDO) Business Unit More than 2,500 leading organisations and over 180,000 users rely on BoardEffect which allows truly easy management of board information, while also enabling board directors to fulfill their responsibilities of elevating organisational performance.Diligent is the leading governance, risk and compliance (GRC) SaaS company, serving 1 million users from over 25,000 organizations around the world. BoardEffect drives efficiency, effectiveness and engagement among board directors, executives and administrators.
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